The Innovate for Growth Podcast

Ep 001: “Should your brand be podcasting?” Surmayee Tetarbe and Sam Book, Creators of Sassy Speaks Podcast, Sassy Media Group

August 12, 2019 Tracy Tsang
The Innovate for Growth Podcast
Ep 001: “Should your brand be podcasting?” Surmayee Tetarbe and Sam Book, Creators of Sassy Speaks Podcast, Sassy Media Group
Chapters
The Innovate for Growth Podcast
Ep 001: “Should your brand be podcasting?” Surmayee Tetarbe and Sam Book, Creators of Sassy Speaks Podcast, Sassy Media Group
Aug 12, 2019
Tracy Tsang
In this first episode of The Innovate for Growth Podcast, I met Surmayee Tetarbe and Sam Book from Sassy Media Group who are the creators behind Sassy Speaks, a brand new podcast series they’ve launched to celebrate Sassy Media’s 10 years anniversary. With Sassy Media being a well established lifestyle media brand, it was interesting to find out more about their approach to creating their own podcast and how they have integrated it as part of their content and marketing strategy. Some Practical tips: Make sure content align with data and what readers expect Make sure everything is on brand,…
Show Notes
In this first episode of The Innovate for Growth Podcast, I met Surmayee Tetarbe and Sam Book from Sassy Media Group who are the creators behind Sassy Speaks, a brand new podcast series they’ve launched to celebrate Sassy Media’s 10 years anniversary. With Sassy Media being a well established lifestyle media brand, it was interesting to find out more about their approach to creating their own podcast and how they have integrated it as part of their content and marketing strategy. Some Practical tips: Make sure content align with data and what readers expect Make sure everything is on brand,…