The Innovate for Growth Podcast

Ep 018: “The keys to growing an international children’s media brand – licensing and innovation” with Alexis Bautista, Founder & CEO of Kokonuzz Media Group

January 22, 2021 Tracy Tsang
The Innovate for Growth Podcast
Ep 018: “The keys to growing an international children’s media brand – licensing and innovation” with Alexis Bautista, Founder & CEO of Kokonuzz Media Group
Show Notes
Have you ever wondered about the business of children’s character brands like Disney, Sanrio and Line Friends? As somebody who used to work in the children’s industry and have always loved the idea of creating my own character IP since childhood (probably because in Asia we have a huge obsession with merchandises like Hello Kitty schoolbags, Mickey Mouse stationery etc), I was delighted to chat with Alexis Bautista, Founder of Kokonuzz Media Group and creator of numerous international children’s character brands and TV shows. In this episode, we talked about how he has been able to build a successful licensing…